STIQR

We designed Stiqr to be a fun and simple way to motivate a relatively young audience to go see more exhibitions. This app allows you to scan a piece of art with your phone, and see in augmented reality what people think of it with very meaningful emojis. You can add your perception whenever you want, if you feel like it.

The point is to express yourself with something else than « I like » or « I don’t like ». It also lets you know if you share common interest, enthusiasm, indifference etc. with anyone else. It can get frustrating to see that most people are not reacting the way you would’ve wanted them to to your favorite piece, but it can encourage you to think about the « why » of it all.

Stiqr was our big project in 2017 at Gobelins school, in partnership with the BPI (Bibliothèque Publique d’Information, a public reading library).

We based our concept on several interviews we conducted of a relatively young public and their habits in museums: they like going to the museum, but they are reluctant to go there alone — even though they part ways with their friends once inside, since they’re never quite interested by the same things.

We had four main objectives for Stiqr:

• Democratisation of museums for a young target;
• Make the visit more playful and attractive;
• Express a range of various emotions (other than « I like » / « I don’t like »);
• Involve the visitor more in their visit thanks to the augmented reality.

After selecting an exhibition you’d like to go to, once there, you can scan art pieces allowed by the image recognition offered by Vuforia. You can then see others emojis in Augmented Reality.