For their shop rue Cambon, Parfums de Marly wished to re-create the unique ambiance of a perfumer’s workshop from the 18th century that would be visible from the street.
We made a realistic and elegantly tailored immersion allowing passersby to interact with the window display with their phone and take part in the confection of a perfume by choosing different notes.
By posting their portrait on Instagram, they could also see it materialise in the form of a digitally displayed rococo painting.
A QR Code sticker placed on a window allowed passersby to scan it to launch the experience and control a turning tray. A motor and a smoke machine were installed underneath.