Parfums de Marly
Soixante Circuits
2016
Interactive windows
Mobile app • UI
A project with
Soixante Circuits

CONTEXT

Discrete workshop

For their shop rue Cambon, Parfums de Marly wished to re-create the unique ambiance of a perfumer’s workshop from the 18th century that would be visible from the street.

PROJECT

Make your own perfume

We made a realistic and elegantly tailored immersion allowing passersby to interact with the window display with their phone and take part in the confection of a perfume by choosing different notes.

By posting their portrait on Instagram, they could also see it materialise in the form of a digitally displayed rococo painting.

HOW DOES IT WORK?

Hidden magic

A QR Code sticker placed on a window allowed passersby to scan it to launch the experience and control a turning tray. A motor and a smoke machine were installed underneath.