Since 1987, Jean-Christophe Boggio creates tailored softwares as a freelance, and more specifically in the music field since 1992.
In 2018, his company got bigger as he hired Emily Louyot (business developper). What’s been Cabinet Jean-Christophe Boggio for all those years then became Improvize, and the need of a new branding & website arose.
The most urgent were obviously the logo for Improvize, then for the softwares.
Since the software solutions are not only for the music industry but also for book publishing and various additional tools, a clear representation of the music industry was out of the question. Their values, however, were interesting: methodological, structured and meticulous.
They were perfectly represented by the bee & bee hives, and then enhanced by an overall very geometrical & Escher-like aspect, between realism and abstraction, in the typography and the iconography.
The goal of Improvize’s website was to showcase their softwares (with a tight deadline).
I went through several steps to achieve the result I wanted: